An ADHD diagnosis is a pivot point for a family — but in the current NHS pathway, the education that follows is inconsistent, fragmented, and often relies on patients self-navigating a maze of conflicting online resources. I wanted to change that.
Identifying the Gap
Through clinical observation and conversations with paediatric and adult ADHD services, I identified a consistent pattern: post-diagnosis, patients and families were discharged with a leaflet and a signpost to CHADD or similar external resources. There was no structured, clinically-validated education journey integrated into the care pathway.
The Team
I assembled and directed a team of five doctors across psychiatry, paediatrics, and general practice. Each contributed domain expertise to the content architecture: what does a newly-diagnosed adult need to know in week one versus month three? What do parents of a diagnosed child need that differs from what the child needs?
Designing the Product
I led the UI/UX design process in Figma, translating the clinical content architecture into a structured user journey. Design principles were anchored around three patient states: newly diagnosed, in active treatment, and long-term management. Each state has distinct information needs and interaction patterns.
- Modular content library: condition overview, medication guides, behavioural strategies, family resources
- Progress-tracking layer: patients mark modules as complete, clinicians see engagement data
- Clinician-facing dashboard: assign specific modules to patients at point-of-care
- Mobile-first design with accessibility compliance (WCAG 2.1 AA)
Validation and Go-to-Market
The prototype was validated through structured user testing with patients and clinicians, confirming clinical utility and identifying the primary go-to-market channel: NHS ADHD services and private psychiatry practices as B2B accounts, with direct-to-patient as a secondary channel.