The gap
Post-diagnosis, NHS ADHD patients are typically discharged with a leaflet and a signpost to external resources.
The fellowship
Cognify was one of two solutions I designed during the eight-week fellowship, a competitive programme built around a current healthcare need.
The team
The team spanned psychiatry, paediatrics and general practice. Each doctor contributed domain expertise to the content architecture: what a newly diagnosed adult needs in week one versus month three, and what parents of a diagnosed child need differently from the child.
Design
The user journey is anchored on three states: newly diagnosed, in active treatment, and long-term management. Each state has distinct information needs.
- Modular content library: condition overview, medication guides, behavioural strategies, family resources
- Progress tracking: patients mark modules complete, clinicians see engagement data
- Clinician dashboard: assign specific modules to patients at point of care
- Mobile-first design
Go-to-market
Primary go-to-market: NHS ADHD services and private psychiatry practices as B2B accounts, with direct-to-patient as a secondary channel.